Marketing textbooks download

Each chapter is broken down into a minimum of three sections which makes the information very learner-friendly. Each section has a defined learning objective and review material at the end of the section. The text is organized in a logical way where concepts taught at the beginning of the book are built upon later. The information presented flows well throughout the text.

The Table of Contents is extremely beneficial and makes key topics easy to locate in the text. I did not notice that the text featured any interface issues such as navigational problems, unclear images, or other distortions that would confuse the reader. The images and figures presented in the text are clearly visible to the reader. All images and figures can be enlarged if the viewer clicks on the displayed image. This text presents real life examples relevant to mainstream culture and business in America.

Depending on the audience, more culturally diverse examples may be more suiting. The text does a fairly good job of using conational business examples however, some of the images of people could be diversified.

The audio clips located throughout the online text are a nice edition that students reading a traditional textbook can not experience. The text would greatly benefit from a table of contents, glossary, and an index. Otherwise, most content areas are discussed rather thoroughly - even though, as the previous reviewer mentioned, the text is lacking in its application towards Otherwise, most content areas are discussed rather thoroughly - even though, as the previous reviewer mentioned, the text is lacking in its application towards services and experiences marketing.

Speaking of the latter, there is no discussion of marketing experiences as offerings even though this approach is very common these days. This text seems to target the North American audience, and readers from elsewhere might not readily relate to the examples provided.

The authors could also incorporate more examples from a nonprofit sector. Most chapters are very relevant to the current marketing practices. However, the authors could consider including or expanding more on the subjects of sustainability e.

Key concepts are well defined, but the structure and formatting of the text are somewhat confusing. There are 16 chapters in the text, each of them is broken up into sections.

Such structure makes it very manageable for the instructor to use the text in a typical North American semester. The authors could consider moving all references to the end, as well as including a table of contents that the students could navigate click on the headings , glossary, and an index. It appears that this text is mainly designed for North American white audience, hence is lacking in its cultural relevance.

Overall this is a very good introductory text, I was happy to see the authors incorporate many important topics that are frequently omitted in other texts. It also offers nice integration of some topics that might normally be neglected, e.

There is a tight linkage typically through use of web links to established definitions e. Key concepts are well-defined and presented in a plain language that is readily accessible to a wide audience.

Chapters are broken up numerically and into "bite-size" chunks such that instructors would have an easy time assigning aspects of a chapter to modules. However, there is a heavy reliance on North American company examples, such that individuals in other cultures might have difficulty with some.

The authors have effectively integrated up-to-date examples that students will find interesting as well as integrated media e. There are 16 chapters in the text and most key topic areas are discussed There are 16 chapters in the text and most key topic areas are discussed relatively thoroughly, with the following exceptions: 1. Pricing 2. Retailing and Distribution as it relates to services Rather than structuring the text around the 4Ps or traditional Marketing Mix, the authors follow the premise that marketing is composed of four activities centered on customer value: creating, communicating, delivering, and exchanging value.

All the examples are American, so not as relevant for Canadian students. In general, the examples tend to focus on large corporations. Based on the scale below: content is accurate, but has a very American bias.

The three chapters on marketing communications. Marketing communications has been and is continuing to change rapidly, and as a result, it is difficult for text books to remain current. Having said this, I believe that it would be relatively easy to make regular updates to the marketing communications chapters. Although the Distribution chapter is up-to-date, it is lacking in its coverage of distribution as it relates to services, as well as retailing.

It would be more time consuming to up date the text to reflect the Canadian marketing environment. Ideas to increase retention are: 1.

Include more visuals. Many of the figures lack sufficient detail. Provide a variety of examples to illustrate concepts. In addition to the summaries at the end of each section within a chapter, include a final end of chapter summary.

The text presents the marketing mix in terms of four activities or components of marketing: creating, communicating, delivering, and exchanging value. The order of the chapters in the text is as follows: Ch. Put ch. Move ch. Otherwise, the order of the chapters is fine. Many subheadings sit alone at the bottom of a page.

Need to format so that a subheading appears with some or all of the body copy. Also, some chapters begin on the same page that the previous chapter ends.

It would be better to start a new chapter on a new page. In several instances, whole pages were simply lists of sources. It is important to cite sources, however it would be better to include these lists of sources at the end of a chapter, rather than in the middle of a chapter.

Please see complete list of errors in attached document. The text mentions that there is a profile of a marketing professional at the beginning of each chapter - this is not the case no profiles are included. Including profiles of marketing professionals from a variety of races, ethnicities, and backgrounds would be one way of addressing this weaknesses. As mentioned earlier, this is an American text so all examples are American.

Most topics are covered in an appropriate amount of depth, with a few exceptions including pricing and services marketing. Learning Objectives are included at the start of each segment within a chapter, but not at the start of a chapter. All Introduction to Marketing texts offered by publishers provide extensive support materials for instructors and students.

There are formatting issues which have been mentioned earlier in this review, that would need to be addressed. Principles of Marketing teaches the experience and process of actually doing marketing — not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:. Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service.

They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing? And today's marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it? Content Accuracy rating: 4 Some of the information is dated: for example, most would agree that we are not in the relationship era of marketing, but the textbook states that we are in an undefined era which would have been true 10 years ago.

Clarity rating: 5 The content is pretty straight forward. Definitions are clear. Modularity rating: 3 Some of the longer sections could benefit from headings and subheadings. Interface rating: 4 Interface is sufficient. Cultural Relevance rating: 3 I did not notice any concerted effort to include diverse backgrounds in this text. Comments Marketing is changing rapidly thanks to technology, and this book is too outdated to address issues like data privacy and hyper-targeting.

Content Accuracy rating: 4 The content is objective, thorough, and accurate. Clarity rating: 4 There is some jargon, but the jargon used is needed to help teach the fundamentals of marketing to new students.

Consistency rating: 5 It is great how all the terms in the chapters are easy to find and to read because each term is bold. Modularity rating: 5 Yes, the book is broken down into manageable sections for a younger college student to read and interpret effectively and efficiently.

Nothing to add here! Grammatical Errors rating: 4 The book is written well, free of grammatical errors. Content Accuracy rating: 4 The textbook's content is mostly accurate, error-free, and unbiased. Clarity rating: 5 The textbook is written in a clear manner. Consistency rating: 4 The textbook is mostly consistent in terms of terminology and framework. Modularity rating: 4 The textbook is easily divisible into smaller reading sections that can be assigned at different points within the course.

Interface rating: 5 The text is free of interface issues or navigation problems. Grammatical Errors rating: 4 There may be a small room for improvement in terms of grammar. Cultural Relevance rating: 4 I believe the textbook is mostly culturally relevant. Content Accuracy rating: 5 Overall, this textbook is accurate and error-free. It does not appear to be biased in any way.

Clarity rating: 5 One of the best things about this book is that it is easy to read. Consistency rating: 5 Overall, a consistent framework is used throughout this textbook. Modularity rating: 5 The text is made up of 16 chapters; however, each of the chapters is then broken up into multiple subsections. Interface rating: 4 Overall, the images, charts, tables, and figures were clearly displayed without any distortion.

Grammatical Errors rating: 5 The Principles of Marketing textbook appears to be free of grammatical errors. Cultural Relevance rating: 4 There are a variety of diverse examples throughout the text.

Comments Overall, this textbook is well written and covers most of the major marketing topics. Content Accuracy rating: 5 Based on similar marketing text books I have read, this textbook is accurate and contains content that someone who is unfamiliar with marketing concepts will easily understand.

Clarity rating: 5 Overall, the information throughout the chapters was easy to understand. Consistency rating: 4 Overall, the content throughout the textbook is consistent. Interface rating: 5 The overall functionality of the textbook is good. Cultural Relevance rating: 5 This is a difficult question to answer because I did not see anything that was insensitive or offensive. Content Accuracy rating: 5 Marketing always is a bit subjective. Clarity rating: 4 The text has a logical flow. Consistency rating: 5 Certainly consistent and comprehensive in all the key terms that this book should cover for Principles of Marketing.

Modularity rating: 5 The text is very easy to read. Interface rating: 5 Didn't notice any problems with the interface. Grammatical Errors rating: 5 I am not an English professor and this is my second language but I did not notice any grammatical errors. Cultural Relevance rating: 5 One of the key concepts in Principles of Marketing is target marketing which certainly can be interpreted as offensive to some people.

Comments Can't beat a free book. Seems like a great resource to use for students. Content Accuracy rating: 5 Accurate content with image sources and references. I have not tested all these links. Clarity rating: 5 Written professionally and in simple sentences, this makes for accessible, adequate and easy to understand content.

Consistency rating: 5 The key take-aways and review questions after each section of a chapter are supplemented by end of chapter discussion questions and activities throughout. Modularity rating: 5 This is a key feature of this book and one most appreciated by my students. Interface rating: 4 Other than a few formatting and pagination issues, nothing to note.

Grammatical Errors rating: 5 Simple, easy to read, accessible. I did not notice any grammatical errors. Cultural Relevance rating: 3 This is less about this book than about the way in which most business textbooks are written.

Comments Our students appreciate having an accessible zero cost course materials course with adds ons from me, the press, and other OER, and low cost or no cost AV materials and marketing math.

Content Accuracy rating: 5 The book content is accurate with terminology and marketing concepts accessible for a university level student. Clarity rating: 5 The text is easy to read with a combination of informal and professional language for appropriate student learning and understanding. Consistency rating: 5 The text is internally consistent and provides actual examples of the principals covered as well as review questions to ensure student comprehension. Modularity rating: 5 The course material is listed in modular fashion to easily transfer to canvas.

Interface rating: 5 There did not appear to be any interface issues for this book. Grammatical Errors rating: 5 The text did not have any grammatical errors. Cultural Relevance rating: 4 Although cultural examples were included and relevant, additional cultural diversity elements would improve the book.

Content Accuracy rating: 5 The content is accurate and the textbook cites sources for most of the provided information. Clarity rating: 5 The text is easy to read and provides a good balance of informal and professional language. Consistency rating: 5 The structure of the text is consistent and the book gives example-based explanations of the main concepts.

Modularity rating: 5 The text is easy to navigate. Interface rating: 4 The links to the videos that I clicked on worked and each opened a new tab. Cultural Relevance rating: 4 The consumer behavior chapter does a good job with embedding cultural variables into the discussion. This could have been integrated more effectively in the other chapters; especially the chapters involving marketing research and intelligence, as well as market segmentation and positioning Comments This book covers the main concepts of marketing very effectively.

Content Accuracy rating: 4 The explanations, terminology, and concepts in the text are accessible and accurate. Clarity rating: 4 The text is accessible and will help guide the students through the different dimensions of marketing. Consistency rating: 4 The given text follows a certain presentation canon in terms of marketing terminology, concepts, and applications that can be found in textbooks of similar nature.

Modularity rating: 4 Many textbooks in marketing follow a certain modular pattern. Interface rating: 4 The functionality of the text seemed to be working. Grammatical Errors rating: 4 A few minor grammatical and structural errors can be found in the text. Cultural Relevance rating: 4 The cultural illustrations are relevant, to a certain extent. Comments The material in this text is suitable for a basic marketing course. It fairly focuses on different modules of Digital Marketing.

Hence, the learner can go for it and learn Digital Marketing Fundamentals as well as generating Marketing Strategies for businesses. Description: It is a very small sized book. You can read it while traveling, or in a waiting room. A quick glance could be given before any presentation for reference.

Description: It is also a small booklet. It is a PowerPoint document. The use of PPT tools is beautiful. The digital marketing strategies covered are quite good. You can count on the book for a quick revision as well as it is a quick read for beginners if they want to start with Digital Marketing for their projects. Create Build beautiful, highly functional assets and content for brands and campaigns.

Engage Use the power of the connected web to drive the traffic to those assets and leverage the available channels. Optimize Relentlessly use data and analysis to improve all the marketing efforts.

Description: A very small book. But with a very nice content. All the topics are written and nicely explained by multiple people. This time our selection is composed of books in PDF format, which are about Marketing. What we know as Marketing , is the conglomeration of processes and entities that allow the creation, communication and delivery of service and goods exchange offers, which have a value for customers, as well as for companies and society.

In other words, marketing is an aspect of management that focuses on the communicative orientation of the economic and commercial actions of a group or an individual. In other words, it focuses on how to identify and satisfy the needs of the target consumer market. Marketing identifies unfulfilled needs and wants. It defines, measures and quantifies the size of the identified market and the potential for profit».

Philip Kotler. In this opportunity we have selected more than 25 books about Marketing in PDF format , in which you will be able to find all the information of your interest. As part of our selection we have incorporated books in Spanish and Portuguese, so you can enjoy the subject in any of these languages, if you wish.

Digital marketing is a matter of the current century, since it deals with the strategies carried out by a company to reach new customers through the use of social networks, the Internet, online advertising, personalized interaction through WhatsApp, e-mail… Communication tools that have served for the expansion of brands nationally and internationally. Being this topic considered the «boom» of the moment, the books of Digital Marketing are one of the most consulted by incorporated companies and entrepreneurs due to the scope that can be obtained; it constitutes an excellent opportunity for the companies, and not to make use of it would be considered negligence.

Based on this need, we put at your disposal a great amount of downloadable material, which will be very useful for you to become an expert. Within each country there are politicians who are in charge of regulating the laws by which citizens must be governed, in other words, they are the people in charge of governing a country, from the president to the last person who makes up this broad guild; they all have a sphere of authority.

It should be noted that these people were elected by the community of that country, in a process known as voting. However, it is good to remember the electoral campaigns, there you see all kinds of propaganda, promotions, speeches of people who want to be elected. This process is known as political marketing, which is based on rules of competition that have been established in the legal framework, in order to promote a candidate.

You can learn more about this topic, in our Political Marketing book section. Companies usually have an established mission based on a vision of the future, and work with that as their main objective. Among many is usually business expansion, which is widely needed to obtain greater income. The growth begins at the national level, trying to cover the whole country, after that comes the most complex and ambitious process, which is to reach other countries.

Quick introduction to affiliate marketing Affiliate marketing is an "evergreen" way of making money online. Internet marketing strategies and 'fads' come and go, but affiliatemarketing remains eternally popular and for good reason Get acquainted with the Secrets of Currency programs.

Intelligent cryptocurrency. In this book, you will learn about the basics of currency programs, the fundamental factors and dynamics of the market, as well as its connection with currency programs, the advantages of currency exchange programs Inside this eBook, you will discover the topics about how the selling process really works no matter what your product is, how to establish yourself as an authority in Inside this eBook, you will discover the topics about how to quickly and easily skyrocket your book onto the Amazon bestseller list for maximum exposure, how to use social media to build a loyal following of